Why Branding Feels Fake To So Many Artists
A reflection on why artist branding feels harder than ever in the age of social media, and how identity, self-awareness, and even spirituality can play a key role in building an authentic and lasting brand in music.
Now Playing: March 2026
Take a listen to (and look at) our January 2026 edition of “Now Playing”, a playlist on Spotify!
Stop Making These Music Marketing Mistakes in 2026
Stop making these music marketing mistakes!! A few of them take no time at all to implement.
Beyond "Tiffany’s": Bridging the Gap Between Nostalgia and a Modern Fanbase
Deep Blue Something had a globally recognized hit in 1995’s “Breakfast at Tiffany’s”, but they faced a classic legacy band challenge: massive recognition for the song, but less so for the band. Read this case study to learn more.
IRL Campaigns that are Building Demand
Why did J. Cole just personally sell me a CD in the suburbs of North Carolina out of the trunk of his old Honda Civic?
Social Media Algorithm Updates 2026
Same content, half the reach? Welcome to 2026. Here's what the platforms want now (and it's not what you think)
“WTF is going on with TikTok?” — February QOTM
Tiktok has been in the news a lot recently. But, this time, the update is a positive one for artists. We’ve been needing a win.
Now Playing: January 2026
Take a listen to (and look at) our January 2026 edition of “Now Playing”, a playlist on Spotify!
Now Playing: November 2025
Take a listen to (and look at) our November 2025 edition of “Now Playing”, a playlist on Spotify!
The Tune Up Vol. 4
Your curated lineup of the latest music industry podcasts, articles, research, and news worth knowing.
“What are the 4 pillars that the best-performing music marketing campaigns focus on?” Our December QOTM!
What are the 4 pillars successful music marketing campaigns focus on? Hear Kelzana’s perspective on the core principles they believe are vital to a high performing campaign!
The Tune Up Vol. 3
Your curated lineup of the latest music industry podcasts, articles, research, and news worth knowing.
Unsigned Rock / Alt Bands: Play #Happens 2026 in Front of Label & Radio Execs
For the last few months, Kelzana has been working with #Happens, an annual rock and alternative music conference, to develop and execute comprehensive social media and paid media strategies for the Las Vegas event taking place in late February.
Now Playing: October 2025
Take a listen to (and look at) our October 2025 edition of “Now Playing”, a playlist on Spotify!
The Tune Up Vol. 2
Your curated lineup of the latest music industry podcasts, articles, research, and news worth knowing.
“How Do I Create an Artist Brand That Will Resonate With Fans?” Our October QOTM!
What makes an artist brand resonate with fans? Hear from Tori and Kelsy on brand building tips in the second edition of the “Pillars of Kelzana” series!
Now Playing: September 2025
Take a listen to (and look at) our September 2025 edition of “Now Playing”, a playlist on Spotify!
What’s Your Artist Brand Archetype? Find Your True Identity!
What’s Your Artist Brand Archetype? Learn about all the archetypes and take a quiz to help you find out yours!