Our Principles
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Artists Lead The Way
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Freedom Fuels Creation
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Curiosity Drives Discovery
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Innovation is Our Standard
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Creativity Without Limits
Capabilities
Brand Strategy & Innovation
Articulating a belief system that defines who you are, what you do and why you exist. Kelzana aims to work with our clients to make sure their brand grows in tandem with their work and identity, rather than boxing them into an outdated persona.
360 Marketing Audit & Consulting
Aside from full services, we also offer high-touch guidance and accountability for artists who can execute daily work, but need some extra guidance or support.
Embedded Campaign Strategy
At Kelzana, strategy is woven into every step of a campaign. We provide media & creative strategy built with your goals in mind, so you can see results. Going beyond simply maintaining assets, we optimize them to support releases, campaigns, and long-term artist growth.
Digital Marketing Services
Think of us as a fully operational digital partner who can elevate your artist and/or label presence without ramp time or training overhead. Immediate execution of services from metadata optimization to direct-to-fan initiatives at scale.
Social Strategy
By utilizing the strengths of various social media and ad platforms, we can curate an artist, brand, or label’s image to make the most genuine and compatible connections with fans. Our team ensures coverage, consistency, and institutional knowledge, so continuity is never an issue.
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Todd Sievers, Beatrix Danko, and Ken Pittman, Managing Partners for #HAPPENS
“We cannot recommend KELZANA enough! Tori, Kelsey, and their team are true wizards when it comes to strategic marketing. They have been absolute game changers in helping us evolve our established B2B brand in the music industry into one that also connects directly with consumers.
From crafting social media strategies to reimagining how to use our legacy resources and developing powerful calls to action, Kelzana has guided us every step of the way—with joyful, energizing weekly Zoom sessions that keep us motivated and aligned.
We especially appreciate their organization, clear communication, and detailed implementation plans that make execution seamless. Their ability to transform our out-of-the-box ideas into practical, results-driven actions is nothing short of magical.
Kelzana is a true difference-maker and an invaluable part of our team.”
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Bruce Duff, Manager for Triptides
“Working with Kelsy and Victoria of Kelzana has made the often-mysterious and intimidating world of Social Media promotion and management much easier and even fun to navigate. With my management client, musical artist Triptides, Kelzana has helped the band strategize their Internet presence in a way that increases their social media following and engages followers/fans to interact. They’ve also shown us better ways to grow their streaming numbers on Spotify and YouTube. Kelzana issues us monthly reports that even music biz lifers can understand, helping us to continue growing on our own. They even strategized and implemented a Meta ad campaign to promote a European tour the band is undertaking, selling more tickets than social media efforts would have otherwise. As I mentioned, they make it all fun and painless!”
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Epic Eli, Independent Artist
“Kelzana took the time to really understand who I am — not just as an artist, but as a person. They wanted to get to the core of me and see how my life experiences have influenced the evolution of my sound. One of the most helpful things they did was create a content calendar to support the release of a single I was working on. Overall, it was a great experience, and Kelzana will always be a part of my journey as I continue to grow.”
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Teresa Suydam, Independent Artist
“Working with Kelsy and Kelzana Artist Management has been such an enlightening experience. She helped me really hone in on my target audience in a way that felt true to me, connecting my personal interests with the people I want to reach.
We met as often as felt right, and I could always reach out knowing she’d respond thoughtfully. I felt heard and valued, both as an artist and as a person. Kelsy truly believes in me and my work, and that support has meant everything.
She even went above and beyond to help make my website more user-friendly, which was such a game-changer. Finding people who genuinely connect with your music is so important, and I truly believe Kelzana helped me take a big step forward in my career.
I’m so grateful for Kelsy’s support!”
Read Teresa’s case study here
