“WTF is going on with TikTok?” — February QOTM
Now that the algorithm is getting back to normal after a HECTIC transition in ownership, there is actually a positive update for artists believe it or not…
TikTok Artist Payment Overhaul: What You Need to Know
The Change: TikTok is overhauling its artist payout methodology to something described as more equitable for music owners
Why It Matters:
Current system pays three cents per video using your song..you need 1,000 videos to make $30
TikTok pays based on number of videos, not plays, meaning viral views ≠ better pay
Platform needs artists happy after recent label disputes
What Hasn't Changed: You still need a distributor (DistroKid, TuneCore, CD Baby) to get paid—direct uploads = $0
Action Items:
Verify your distributor has TikTok agreements
Create longer content - videos over 1 minute get extra reward weight
Track which videos use your sounds
Join Creator Rewards Program if eligible
The Opportunity: 88% of users consider audio essential to TikTok. So your leverage is increasing as the platform matures.
Bottom Line: More details TBD. It’s important that artists’ position themselves now while changes roll out.
Read More here
Want to know how to apply this info to the artists’ on your roster? Set up a company strategic consulting session here.