Forward isn’t a feeling.

It’s a strategy.

We partner with select labels, managers, brands, + artists building sustainable careers. Through targeted advertising, brand and social strategy, and experiential fan engagement, we create momentum both online and in real life.

We don’t post for you or chase every trend. We build systems that carry careers forward.

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We outpace industry standards.

200%

Our clients’ average fan engagement growth in 3 months.

100%

Average Fanbase Growth Rate across all Platforms
since starting Kelzana services

How We Move Artists Forward

Targeted Digital Advertising

We handle paid campaigns end-to-end. From strategy, audience targeting, and funnel development to creative direction, execution, and reporting.

This includes ads across Meta and YouTube, built to support releases, tours, brand moments, and long-term audience growth.

We focus on real fan growth and engagement, not meaningless vanity metrics.

Analytics, Insights, & Reporting

Data without interpretation is just a bunch of numbers.

We track performance across campaigns and platforms, analyze what’s actually happening, and translate it into clear insights you can act on.

Because Moving Artists Forward requires a crystal-clear view of the road ahead.

Brand & Social Strategy

You own your channels. We help you use them intelligently with a strong brand at the center.

Once we hone your brand identity, we develop social strategy around releases and key moments, guide what content to capture, shape messaging, and help turn raw assets into effective ad creative and social-ready edits.

Posting stays with your team (for now), but the strategy behind it doesn’t.

Fan Engagement & Activation (Offline + Online)

We design fan experiences that exist beyond the algorithm.

From live show activations and pop-ups to digital engagement during quieter career moments, we help artists and teams build touchpoints that deepen connection and extend momentum.

The goal is always the same: make fans feel involved, not marketed to.

Campaign Strategy & Rollouts

Before anything launches, we build your plan with room to adapt to platform shifts, audience behavior, and real-time momentum.

We map campaigns across platforms, timelines, and formats, aligning paid media, social, and fan engagement into a cohesive rollout.

Where most campaigns are overwhelming, we simplify it down to what matters most.

  • Bruce Duff, Manager for Triptides

    “Working with Kelsy and Victoria of Kelzana has made the often-mysterious and intimidating world of Social Media promotion and management much easier and even fun to navigate.  With my management client, musical artist Triptides, Kelzana has helped the band strategize their Internet presence in a way that increases their social media following and engages followers/fans to interact.  They’ve also shown us better ways to grow their streaming numbers on Spotify and YouTube.  Kelzana issues us monthly reports that even music biz lifers can understand, helping us to continue growing on our own.  They even strategized and implemented a Meta ad campaign to promote a European tour the band is undertaking, selling more tickets than social media efforts would have otherwise. As I mentioned, they make it all fun and painless!”

  • Todd Sievers, Beatrix Danko, and Ken Pittman, Managing Partners for #HAPPENS

    “We cannot recommend KELZANA enough! Tori, Kelsey, and their team are true wizards when it comes to strategic marketing. They have been absolute game changers in helping us evolve our established B2B brand in the music industry into one that also connects directly with consumers.

    From crafting social media strategies to reimagining how to use our legacy resources and developing powerful calls to action, Kelzana has guided us every step of the way—with joyful, energizing weekly Zoom sessions that keep us motivated and aligned.

    We especially appreciate their organization, clear communication, and detailed implementation plans that make execution seamless. Their ability to transform our out-of-the-box ideas into practical, results-driven actions is nothing short of magical. 

    Kelzana is a true difference-maker and an invaluable part of our team.”

  • Epic Eli, Independent Artist

    “Kelzana took the time to really understand who I am — not just as an artist, but as a person. They wanted to get to the core of me and see how my life experiences have influenced the evolution of my sound. One of the most helpful things they did was create a content calendar to support the release of a single I was working on. Overall, it was a great experience, and Kelzana will always be a part of my journey as I continue to grow.”

  • Teresa Suydam, Independent Artist

    “Working with Kelsy and Kelzana Artist Management has been such an enlightening experience. She helped me really hone in on my target audience in a way that felt true to me, connecting my personal interests with the people I want to reach.

    We met as often as felt right, and I could always reach out knowing she’d respond thoughtfully. I felt heard and valued, both as an artist and as a person. Kelsy truly believes in me and my work, and that support has meant everything.

    She even went above and beyond to help make my website more user-friendly, which was such a game-changer. Finding people who genuinely connect with your music is so important, and I truly believe Kelzana helped me take a big step forward in my career.

    I’m so grateful for Kelsy’s support!”

    Read Teresa’s case study here